WeAre8 is a social media app that allows users to earn money by watching ads or to donate their earnings to charity. They aimed to reach a broad audience in the UK and achieve their funding goals.
To achieve this, we revamped their entire digital brand, including their website and social media channels. The team knew this solid foundation would serve to amplify the following got to market strategy. We then developed an omni-channel strategy positioning them as the social media platform for good. This included partnerships with key creators and celebrity influencers, as well as large-scale campaigns across social media, TV, and OOH. The results spoke for themselves, as we continued to drive hundreds of thousands of customer downloads and exceed their funding objectives.
impressions
app downloads
celebrities & influencers
