To achieve this, we revamped their entire digital brand, including their website and social media channels. The team knew this solid foundation would serve to amplify the following got to market strategy. We then developed an omni-channel strategy positioning them as the social media platform for good. This included partnerships with key creators and celebrity influencers, as well as large-scale campaigns across social media, TV, and OOH. The results spoke for themselves, as we continued to drive hundreds of thousands of customer downloads and exceed their funding objectives.